In 2010, Kevin Restroom and Mike Besieger launched a free photo-sharing service that, just two years later, was acquired by Facebook for a record $ 1 trillion. This photographic network is Instagram and, since that time, when it had a scant twelve workers, it has grown exponentially until today it becomes a social network with more than 400 million users around the world that receives around 80 million of photos and videos daily.
Until now, those who have recognised the potential of the network and have used it as a springboard to enhance their personal brand , especially since the door to video was opened in 2013, have been figures of public life such as athletes, artists and models, who, by regularly posting images of their private and public lives, are gaining more followers on Instagram every day. Companies, however, timidly remain at a distance, perhaps because, until now, it is not possible to create any corporate profile (a Legal Notice, for example, can only be linked), although with the appropriate strategy, Instagram can be a very useful tool in corporate marketing. Both in the case of celebrities and companies, the more followers, the more effective the actions that are carried out.
Tips to get followers on Instagram
Gaining many followers on Instagram in a short time does not seem very difficult in light of the articles and tutorials circulating on the Internet. Getting 500 new followers in an hour or 10,000 in a week seems like a little trick and even, as seems common in the social media sector, it is possible to run into dubious offers where followers are bought.
The big problem with these methods is the lack of sustainability, thus betraying the reason for being of a large community of followers, since it is not only about getting numbers, but about creating a community of really interested followers. Thus, expanding the profile's radius of influence and generating more followers is only possible if these people comment, share or indicate that they like a publication. No less important is the weight of the Instagram algorithm, which means that users do not automatically receive all the publications of the profile to which they subscribed, but an already filtered selection based on relevance. If a user does not interact with the entries of a profile, little by little they will stop showing, even if they are their follower. The objective is, for all this, to gain active followers who receive the updates, are interested in the publications and that, in the best of cases, comment and share.
Optimize the profile and content
Something fundamental to get followers on Instagram is to take care of the concept in terms of content, since the posts that are published represent the company or the brand and, therefore, they should first show their distinctive aspects. In this regard, it is worth spending enough time choosing the most appropriate motif or topic and, when in doubt, it is better to post less than to do so without a clear reason.
As Instagram is primarily a photography and video network, the role of the quality of the photos, graphics and videos is obviously central. Contrary to what happens in the case of individual users, a company should always publish photos with the best possible resolution, from 2015 to 2048 x 2048 pixels, in such a way that it avoids resorting to the typical filters that the network makes available of the users.
An Instagram profile is like the business card of the brand or the company, so you have to choose a username and a profile photo that are appropriate, arouse the interest of the user and inform them of what they can find in it. It is important, in this sense, to resort to the topics and categories proposed by the social network, such as food, photography, animals, fashion, etc., since specialised profiles are the ones with the most followers. It should not be forgotten that the more harmonious the relationship between the concept and the image, the more trust arouses among network users. This trust is what will increase the number of followers on Buy Real Instagram likes UK who appreciate and share the publications on Instagram of the brand or company in question.