Are you wondering how to earn and therefore have more Instagram subscribers (followers) for your account?
Instagram has changed, and it's becoming more and more difficult to grow your community on the social network.
With the explosion in the consumption of Instagram Stories, the techniques that have been valid in recent years are increasingly losing their effectiveness.
If you want to recruit new members in your community and bypass the Instagram algorithm, I will explain throughout this article the essential professional methods to know.
1) Define your Instagram strategy and the goals to achieve
The first step in the animation of an Instagram account is to ask the right questions upstream:
is it better to have a large number of subscribers or better qualified subscribers?
how much time can i spend on Instagram each week?
what are the tools that will allow me to save time in content production?
Am I well informed about all the functionalities available on the application and am I sure I am exploiting their full potential?
What are the statistical indicators that will let me know that I am going in the right direction?
Is my company's Instagram account the extension of my website's communication?
Is my Instagram strategy different from other social networks on which I am present?
After answering these different questions, you can go serenely to the next step being the definition of the people to be reached by your Instagram communication.
2) Be clear about your marketing targets
You launch your Instagram account and you know that you have to gain new followers for your posts to have an impact. That's good, but do you really know who you want to entice to become subscribers to your account?
This step is essential before even thinking about what to post on your account, because it is because you know who you are talking to that you will be able to adapt your message.
Why is defining your targets important?
If you want to go even further to gain Instagram followers, create a featured story to introduce yourself and let your potential followers get to know you better.
For many Internet users, the Instagram profile is becoming the new home page of the website, as consumers search more and more on the social network and less and less on Google. In this context, it is becoming more and more important to optimize your SEO in Instagram search .
To go further: write your Instagram biography well
The importance of consistency over time
Imagine seeing a great photo in your news feed or when searching through hashtags. You like the style of the person / brand, so you click through to go to the profile and… you don't know what they are doing. His photos relate to multiple subjects, the graphic charter is never the same and the biography is simply a list of emojis.
Are you going to follow this account? Probably not. Instead, you'll click the "Back" button and continue browsing other posts.
By creating a consistent brand story through the aesthetic of your profile, you will be able to convert these visitors into engaged followers.
This means that you should put as much effort into the visual presentation of your Instagram account as your website. Your Instagram profile is a reflection of your brand as well as your products / services, and if it is designed correctly, it will be easier to convert your visitors into followers.
Well-selected content and a coherent graphic charter
Your future subscribers want to know exactly what to expect when they follow your account, so use the same color codes & graphics and take the time to think about how your feed is laid out before posting.
The visitor of an Instagram profile will make his decision to subscribe to the account in just a few seconds, and if you have convinced him by the visual that you can improve his daily life, you will have won.
However, do you know what your prospects are looking for on Instagram?
Here are some ideas:
tips, recipes and tutorials
consumption suggestions
inspirational content
special offers
By determining your marketing targets in advance, you will then know how to seduce them with the content, which I will tell you about in detail in the next step of this article.
To go further: 10 Instagram figures for entrepreneurs to know
3) Define your content strategy and the overall aesthetic of your account
This step is crucial in the success of your deployment on Instagram, and it is easily understood: it is because you publish quality content that visitors to your profile will want to subscribe to your account.
Many questions then arise:
what is the correct posting frequency for your account?
what will be the dominant colors in your publication feed?
what types of privileged content will be? (product catalogs, scenarios, useful content, etc.)
how to differentiate your editorial line between publications & Stories?
How to best use Featured Stories?
To go further: how to create a content strategy for your Instagram account?
4) Work on your profile and offer an optimized selection of publications
If you want to gain more Buy Instagram followers UK, you will need to pay attention to the image your profile gives off. This is the first opportunity you have to give a good impression and get people to subscribe to your account.